When New Zealanders (Kiwis) visit the Philippines, they often discover a vibrant, welcoming, and dynamic culture. The Philippines is famous for its tropical landscapes, warm hospitality, and strong family-oriented values. However, cultural differences can sometimes surprise foreigners, especially those visiting for the first time. If you are a Kiwi planning to travel, live, or work in the Philippines, understanding these cultural shocks will help you adjust quickly and enjoy your stay.
In this article, we will explore the most common culture shocks New Zealanders experience in the Philippines and provide insights into how to adapt effectively.
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1. The Warm and Overly Friendly Hospitality
One of the first things that strikes Kiwis is how friendly and welcoming Filipinos are. In New Zealand, people tend to value personal space and may take time to open up. In contrast, Filipinos often treat guests like family, offering food, gifts, and endless stories within minutes of meeting.
Expect locals to ask personal questions about your job, family, or relationship status—it’s not meant to be intrusive but rather a way to show genuine interest. As a Kiwi, you may initially feel overwhelmed, but it’s important to embrace this warmth as it is part of the Filipino way of building trust and friendships.
Tip for Kiwis: Be open, smile often, and don’t be afraid to engage in small talk. Filipinos appreciate it when foreigners respect their friendliness.
2. The Extended Family System
In New Zealand, nuclear families are common, with children moving out early to live independently. In the Philippines, however, extended families often live together under one roof or in close proximity. Grandparents, aunts, uncles, and cousins form a tightly knit support system.
For Kiwis, this can be surprising, especially when visiting homes filled with multiple generations. Decisions, especially about careers, marriage, or money, often involve the whole family. Family loyalty is a core Filipino value, and you’ll notice that even social gatherings revolve heavily around family ties.
Tip for Kiwis: Show respect to elders and understand that “family first” is more than just a saying—it’s a way of life.
3. Different Concepts of Time (Filipino Time)
New Zealanders are known for their punctuality and efficiency. In the Philippines, schedules are often more flexible, and being late by 15–30 minutes (sometimes more) is considered normal. This relaxed attitude, often referred to as “Filipino Time,” can frustrate Kiwis who are used to strict adherence to timetables.
For example, social events may start an hour later than stated, and even business meetings may not begin on the dot. While this can be seen as unprofessional from a Kiwi perspective, in the Philippines, it’s more about prioritizing relationships over rigid schedules.
Tip for Kiwis: Plan with flexibility in mind. If punctuality is crucial, kindly emphasize it when setting appointments.
4. Food Culture and Eating Habits
Filipino cuisine offers a mix of sweet, sour, and savory flavors. For Kiwis accustomed to meat pies, lamb, and dairy-rich dishes, the Filipino palate might be a shock. Expect rice with almost every meal—breakfast, lunch, and dinner. Dishes like adobo, sinigang, and lechon are staples, while unique street food like balut (fertilized duck egg) may test your adventurous side.
Sharing food is also deeply ingrained in the culture. Refusing a meal or not trying what’s offered may be seen as disrespectful. On the other hand, you’ll find portions are generous, and meals are often communal events.
Tip for Kiwis: Be adventurous with food and say yes to at least a taste of what’s offered. You’ll discover delicious dishes beyond the initial shock.
5. Hierarchy and Respect for Authority
In New Zealand, social interactions are relatively egalitarian, with people addressing one another casually regardless of status. In the Philippines, however, hierarchy and respect for authority are highly valued.
You’ll notice people calling elders Kuya (older brother) or Ate (older sister), and using honorifics like Sir and Ma’am in workplaces. Age and seniority command respect, and decision-making often flows from the top down.
Tip for Kiwis: Be mindful of using respectful language, especially with elders. Even small gestures like addressing people with titles can go a long way in building rapport.
6. Religion and Spirituality
While New Zealand is generally secular, the Philippines is predominantly Roman Catholic. Religious festivals, church attendance, and visible religious symbols are deeply woven into daily life. From jeepneys adorned with Bible verses to malls hosting Sunday masses, religion plays a central role in Filipino identity.
Kiwis may find it surprising that many conversations involve references to faith, blessings, or prayers. Religion influences not just personal values but also public holidays and community events.
Tip for Kiwis: Even if you’re not religious, showing respect for Filipino spiritual practices is essential. Participate when invited—it’s often more cultural than doctrinal.
7. Communication Style
New Zealanders tend to be straightforward in communication. Filipinos, however, often use indirect language to avoid confrontation or hurting feelings. Saying “yes” doesn’t always mean agreement—it could be a polite way of avoiding saying no.
Non-verbal cues such as smiles, raised eyebrows, or even silence can convey different meanings. This indirect style can confuse Kiwis who expect clear-cut answers.
Tip for Kiwis: Read between the lines, and don’t always take “yes” literally. Pay attention to body language and tone.
8. Transport and Traffic Realities
New Zealand’s organized transport system is vastly different from the Philippines’ chaotic traffic. Jeepneys, tricycles, and motorbikes dominate the roads, and traffic jams in major cities like Manila can last for hours. For Kiwis, this unpredictability in commuting is a major adjustment.
Tip for Kiwis: Plan travel time generously and explore alternative transport like MRT/LRT or ride-hailing apps for convenience.
Conclusion
For Kiwis, experiencing culture shocks in the Philippines is not just about adjusting to differences—it’s an opportunity to grow, connect, and embrace diversity. From warm hospitality and extended families to unique food and flexible concepts of time, these cultural experiences highlight the richness of Filipino life.
By approaching the Philippines with an open mind and willingness to adapt, Kiwis can transform cultural shocks into meaningful cultural exchanges. Whether you’re visiting for a holiday, working, or considering a longer stay, understanding these cultural nuances will help you thrive and appreciate the Philippines far beyond first impressions.