Forget five-star hotels, butlers on every corner and linen so soft you could lie there for ages. Luxury travel is no longer about the service, it’s about the experience. That’s not to say we don’t all like the occasional dose of five-star pampering, a candle-lit dinner on a beautiful white-sand beach, perhaps. But how about transforming that table to a deserted temple in the Cambodian jungle, and swap the beach villa for a bit of glamping with the glorious Mount Fuji as your backdrop. Luxury travel can be the traditional image of a five-star resort, but it is also so much more than that, providing you with an insight into the everyday lives of the people who are hosting your travels. At Travel Begins at 40 we understand this, which is why on our pages you will discover tales of the unexpected rather than the run of the mill. Luxury is a state of mind, let yours be inspired.