This winter will be one of content for Brits, with 13 million not coming home for Christmas and swapping summer holidays for winter tans according to research commissioned by leading discount website total of 22.3 million Brits will be looking to go on a winter sun holiday this year.

Over half of Brits (57%) are more likely to book a winter holiday now than they were five years ago, with a third of Brits (31%) saying that it’s worth spending £700 on escaping a ‘boring Christmas’ at home and unwanted evenings with relatives and friends.

A quarter of Brits (24%) book a winter sun holiday out of boredom of the traditional routine and want a new Christmas and New Year experience. Almost half (45%) say that the cold weather forces them to leave, and one in ten (9%) say they are fed up of early dark nights, which put them in a bad mood. While concerns over the weather and the urge to try new experiences provide the main motivation for booking a winter sun holiday, the opportunity to try new destinations (18%), finish the year in style (16%) and have a winter tan (9%) have been marked as reasons to leave the traditional summer break behind.

When asked where Brits will be escaping the UK to, Tenerife (30%) is the UK’s most popular winter sun destination. Lanzarote (21%) and Florida (17%) follow and 21% of Brits would choose long-haul getaways in Australia or New Zealand.

1. Tenerife – 30%

2. Lanzarote – 21%

3. Florida – 17%

4. Gran Canaria – 15%

5. Australia – 13%

6. Dubai – 11%

7. Barbados – 9%

8. New Zealand – 8%

9. Thailand – 7%

10. Morocco – 7%

Chris Reilly, Managing Director for, said: “More Brits are flying to warmer climates over Christmas than ever before and spending more than they did in the summer. With over 76% of people booking holidays online nowadays, there are plenty of deals and offers to help keep more money in your pockets for those piña coladas.”

For the best deals on winter sun holidays, please visit