Pyhä, a ski resort in Finnish Lapland, will be the host of Escape Pyhä event that brings the escape room experience on skis for the first time in the world. The event has released a teaser trailer from the game “The Lost Spell” on Wednesday that holds a secret inside. People who can solve the secret have a chance to win a trip to the actual event in April and attend the escape experience with a friend.
“Escape Pyhä is arranged for the first time and our team was thinking of how to market an event that is built around secrets. The only possible answer was – with more secrets”, recalls Reino Tikkanen, director of marketing and digital business development at Pyhä Ski Resort.
The teaser trailer cannot reveal too much of the upcoming event, but in order to build excitement around the escape experience the organisers have left a secret inside the video. Everyone who solves the riddle has a chance to win a trip to Pyhä and try to solve the great mystery of “The Lost Spell”.
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The first Escape Pyhä event is based on an original story of “The Lost Spell”, created by Pyhä Ski Resort and Escape Room Helsinki. The story utilises a local legend called Huttu-Ukko. Huttu-Ukko is a giant wizard, protector of the fell and its surrounding nature. According to one story, when the national television broadcasting company was building a radio mast on the top of Pyhä fell in the 1960s, the mast kept swaying all the time. Finally the foreman figured it out and ordered the crew to throw a television in the lake for Huttu-Ukko to explore. The swaying stopped and the work was completed.
“We believe that by building stories around skiing we can introduce new people to the winter sport. For us skiing is not only a hobby, we believe it should be an adventure. Last year we launched a mobile game that utilises GPS-tracking to provide content and routes that are not visual in the slope map. This year we will bring an escape adventure to a completely new environment”, Reino Tikkanen comments on the development of experiences at the ski resort.
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Pyhä is located within 90 minutes by bus from Rovaniemi and the Arctic Circle towards north. Last year Pyhä was chosen as the ski resort of the year in Finland.
Escape Pyhä takes place on the slopes of Pyhä from the 7 to 22 April. The adventure lasts about two-three hours and requires only basic skiing skills. Escape Pyhä adventure will cost 10 € per player and the player will need to have a valid ski pass. The ongoing skiing season in Pyhä Ski Resort started on 16 November last year and the slopes will be open until the beginning of May.
See the teaser trailer and Pyhä Escape event details. For more information, contact Reino Tikkanen, Director, Marketing and Digital Business Development, Pyhä Ski Resort. Tel. +358 50 573 0707 or reino.tikkanen@ruka.fi