Research by experiential travel company, Intrepid Travel has revealed that people are becoming more self-aware of their bad habits and feel that they could be doing more to change their actions.
Over the last few years, the travel industry has seen a huge change in the number of people engaged in responsible tourism, with ABTA* outlining that almost 70% of holidaymakers now believe that travel companies should ensure their holidays help the local people and community.
People are becoming more and more conscious of this with Intrepid revealing that 47% of those surveyed said that they are more likely to buy responsibly now than they were five years ago. What’s particularly interesting is that almost half (49%) felt that despite this, they should be making more of an effort to give something back.
With 70% of people saying that they travel between one and six times a year, it’s important to think about best practice ways to travel responsibly. With the research showing that just one third (37%) always look for ways of travelling responsibly, more can be done to assist travellers when making their holiday decisions. Whether that’s independently or through an operator, people want to be more sustainable when travelling.
Tom Smith, Marketing Director at Intrepid Travel explained, “Our research shows that attitudes to the way we behave are changing. We are travelling more and in turn, thinking about how we are making an impact on the world.
“When picking the right holiday, people want to do more but perhaps aren’t sure where to look to ensure they are doing the right thing. Travelling responsibly can mean so many things but ultimately it’s about breaking bad habits and thinking about your holiday choices.”
With sustainable tourism at the heart of the business, Intrepid Travel’s ‘Responsible Travel Guide’ is a handy check list to get people thinking about ways that they can give back and change the way they travel. The list includes avoiding using plastic water bottles and plastic bags, recycling where possible and dressing respectfully in local communities.
For more information please visit www.intrepidtravel.com
Mark Bibby Jackson
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