The quintessentially British, seaside town of Southend-on-Sea welcomes the opening of its first luxury boutique hotel this December, Seven Hotel. Following a £4million investment, this new four storey, 37 bedroom, luxury hotel, opens on Clifton Terrace, overlooking the seafront with its picturesque views across the Thames Estuary and famed 1.34 mile Southend Pier.

The hotel’s 70 cover Aurum Restaurant and adjoining gin-centric bar, which features over 30 types of gin, will become the focal point of Seven. Upon entering the hotel, guests are met by reception staff who will take on a more relaxed check in process, by the open fireplace in the bar area, before being shown to their room.

Seven Hotel is working with award winning designers, Adam Tibbatts, whose contemporary, yet timeless concept is evident throughout the hotel.  From the statement lighting in the bar and restaurant areas, to the bespoke designed seating, amenities, fixtures and technology in the bedrooms. Inspiration for design and fittings was appropriately taken from the hotel’s surroundings, iridescent metallic hues with tones of sea green are featured throughout, polished brass and marble adorn the hallways and surfaces, whilst vast bi-folding doors, floor to ceiling windows and open terrace areas allows for natural light to flood in.

Every bedroom is different in shape and size and guests should opt for front rooms to take advantage of the breath-taking views across Southend’s famed pier (the longest pleasure pier in the world). In addition, the fourth floor will offer 5 luxury suites, each with their own living and bedroom areas, wet rooms with rain showers, sliding French windows and a terrace.

Seven Hotel will offer residents and visitors to Essex, and Southend specifically, a new calibre of hotel accommodation as well as bar and restaurant experience. Head chef of Aurum, and local to the area, Simon Webb, brings with him a wealth of experience and expertise. Having worked with many of the UK’s top chefs including the Roux family and Michelin starred Simon Hulstone, Chef Webb’s menu showcases a very modern British cuisine with emphasis on local Essex suppliers and producers. Diners can expect simplistic food cooked to perfection, with dishes including Wild Turbot, smoked celeriac, cockles and seaweed and Essex Bird, black garlic, cepes and Endive.

Seven Hotel is sure to attract visitors from far and wide, whether day trippers looking for a nostalgic British seaside experience, those looking for a weekend staycation, holidaymakers flying out of nearby London Southend Airport or residents wanting a venue for a special occasion. From the vast cocktail menu and Gin offering in the bar to the exquisite food served in Aurum and the sumptuous bedrooms, Seven Hotel offers the ideal base from which to experience all of this and more.

Southend-on-sea has seen a significant surge in demand with holidaymakers, with an increase in 25% more tourists in 2016/2017, placing it within the top 10 destinations in the UK, who are experiencing an ongoing rise in popularity. These new stats prove that Southend is increasingly in demand with travellers in and around London, which has resulted in several new restaurants, bars and attractions opening across this seaside town, and most notably the opening of Southend’s first luxury boutique hotel, Seven Hotel.

Nightly rates start from £100 based on two sharing a standard room on a room only basis

Nightly rates start from £220 based on two sharing a suite on a room only basis