Iceland Urges Tourists to Drink (Water) Responsibly
In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water…
When we established this website part of the ethos was to provide a trusted source of information on responsible tourism and ethical travel for the over 4o traveller.
For us, ethical travel covers a wide ambit from responsible and sustainable travel to eco-tourism, but basically it means forming a partnership with local communities in a two-way process, rather than exploiting them.
One such measure is to refrain from using plastic bottles while travelling or at least to minimise your use of single use plastic. I still reuse the same plastic bottle I purchased down a supermarket somewhere many months down the line.
A great example of how tourism can work well is community-based tourism. This should mean that not only does the local community share the sustainable benefits of tourism but that it has control of the direction that the tourism takes as well.
Unfortunately, there is a danger of ethical considerations becoming part of a meaningless PR-driven CSR (Corporate Social Responsibility) exercise. However, our intention is to highlight those tourism companies that are really trying to make a difference. Working together we can make a difference too.