Apurva Kempinski Bali: Place to Discover
For Bali’s most anticipated opening of The Apurva Kempinski Bali, a bold “Place to Discover” campaign has been unveiled: a unique positioning of the resort to highlight its distinctive brand pillars and philosophy. As a tribute to the richness of Indonesian cultural heritage, this ocean-front resort will open its doors in the first quarter of 2019, and the “Place to Discover” campaign is launched to mark the resort’s long-awaited debut.
Embodying a fully integrated, multi-platform approach that is unprecedented in traditional hospitality advertising, the campaign is comprised of six short films in 10, 30 and 90 seconds. Rather than focusing on the facilities and services of the property, the movies depict a striking “Majestic Open-Air Theatre” – the evocative brand of the resort which revolves around Spectacular, Sensational, Curated and Serene themes.
The storyline features the Kempinski Brand Ambassador, Lady in Red, who reveals the stage at The Apurva Kempinski Bali by travelling through each of the brand pillars. The short movies are revealed on the resort’s social media channels – Facebook: www.facebook.com/kempinskibali, Instagram: @kempinskibali, Twitter: @kempinskibali. It also runs with the hashtag: “#placetodiscover”. The movies will also be showcased in a Mandarin Chinese version to penetrate the high-affluent Chinese traveller market.
“We are very excited to finally take the first step towards our debut. This series is a reflection of our unique identity that differentiates and sets us apart”, says Vincent Guironnet, General Manager of The Apurva Kempinski Bali.
In conjunction with the campaign, The Apurva Kempinski Bali is pleased to announce that reservations are now open for 1 February 2019, and it will soon unveil its opening offer for Q1 2019.
Set amidst the dramatic cliffs and immaculate beaches of southern Bali, the hotel is a 15-minute drive from Ngurah Rai International Airport and features 475 well-appointed guest-rooms, iconic suites and exclusive villas, and seven eclectic dining venues. Facilities include an ocean-facing spa and fitness centre, a 60-metre swimming pool, a kids pool and a family club. For events, business meetings and weddings, The Apurva Kempinski Bali offers a 1,076 sq m pillar-free and ocean-view grand ballroom, meeting rooms, The Apurva beachfront wedding chapels, and a 2,200 sq m ocean-front lawn for exceptional outdoor gatherings and events.
Mark Bibby Jackson
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