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Campaign to Highlight England’s Coastline


England’s Coast has just launched a new  five-month campaign to promote the wealth of options that our coastline provides both to staycationers and day-trippers. is a ground-breaking marketing and booking tool showcasing the whole of England’s spectacular coastline. The website enables holidaymakers to research ideas, build their ideal coastal break into an itinerary, and book each element directly. With nearly 2,000 coastal businesses to browse, and more being added every day – including hotels, B&Bs, self-catering properties, activity and attraction operators, transport companies, pubs, restaurants, producers, and much more – holidaymakers have a huge choice from which to build their personal tailor-made itinerary.

Visitors to the website can research the very best that the coastline has to offer – from beautiful beaches, top venues for seafood and historic landmarks, to under-the-radar coastal towns, wildlife hotspots, superb cycling trails (including local bicycle hire points), and bracing, energising coastal walks.


“We have one of the world’s most fascinating coastlines, rich in cultural heritage and natural beauty but most parts are largely unexplored by British visitors,” says Samantha Richardson, National Coastal Tourism Academy Director, which delivers the Discover England-funded England’s Coast project.

“The coastline’s diversity makes it ideal for ramblers, cyclists and water sports fans but equally for visitors wanting a gentle stroll enjoying stunning views in the winter sun. England’s Coast is a one-stop shop for inspiration and planning the perfect break close to home.”

Providing stimulating options for coastal day trips, short breaks and staycations for holidaymakers around the UK, the whole of England’s Coast is featured via eight easily navigable regions. Each features the ‘must-see’ attractions and unique characteristics of that particular stretch:

• Northumberland – Wild Coast
• Durham and the North East – Reclaimed Coast
• Yorkshire – Heritage Coast
• East Coast – Natural Coast
• South East – Cultural Coast
• South Coast – Jurassic Coast
• South West – Active Coast
• North West – Explorer’s Coast


There are many lesser-known gems to explore in peaceful and under-visited parts of the coastline – from the dramatic and wildlife-rich Durham Coast, the UNESCO biosphere on the Isle of Wight, crumbling castle ruins and traditional fishing villages of Northumberland and Yorkshire, to the adrenaline-packed water sports of the South, including Gosport and Poole, as well as fascinating lighthouses and harbour towns of Devon and the National Parks of Exmoor, South Downs and North York Moors.

Through England’s Coast’s partners, holidaymakers can also discover the contemporary art and cultural highlights of Kent, East Sussex and Essex on the Creative Coast, and the world-class seafood producers and restaurants of the Seafood Coast.

England’s Coast invites us all to explore the wealth of options that our under-appreciated coastal regions offer, enabling holidaymakers to dream about and plan trips for a time when it is safe to travel within the confines of national and local restrictions.

Cover image : Botany Bay, Broadstairs. Credit Thanet District Council

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Travel Begins at 40

Travel Begins at 40 Editor

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