As 2018 draws to a close, On The Go Tours have devised an interactive map detailing those European Christmas markets that appear most on Instagram. But, who will take (north) pole position as the most popular Christmas market of them all? On The Go Tours reveals all.

As the Christmas festivities get well under way, a firm seasonal favourite takes pride of place in many of our cities and towns across Europe – the Christmas market. If the twinkling lights, the mulled wine stalls and the unique gift offerings don’t have you reaching into your pockets to capture the perfect candid photo, then the funfair rides or Christmas displays will surely do the trick.

There are over 800 million active users on Instagram, so will you be amongst those rushing to the photo sharing platform to share your festive memories? The hashtag #ChristmasMarket has been used over 120 million times, and even more are expected to emerge this season as we head out in huge numbers to participate in this favoured tradition.


Interested in making a festive trip this December? Read our guide to Christmas Markets in Europe and the UK, and discover the origins of the Christmas market and mulled wine as well as a festive doggy treat.


The top 10 Instagram Christmas markets:

Dresden Christmas Market
Dresden Christmas Market #4

Ranking Christmas market Location Hashtag Number of uses
#1 Manchester Christmas Market Manchester, England #manchesterchristmasmarkets 31,059
#2 Edinburgh Christmas Market Edinburgh, Scotland #edinburghchristmasmarket 18,888
#3 Bath Christmas Market Bath, England #bathchristmasmarket 16,985
#4 Striezelmarkt Dresden, Germany #striezelmarkt 13,868
#5 Tuomaan Markkinat, Helsinki, Finland #tuomaanmarkkinat 12,995
#6 Plaisirs d’hiver Brussels, Belgium. #plaisirsdhiver 11,424
#7 Birmingham Christmas Market Birmingham, England #birminghamchristmasmarket 7,521
#8 Lincoln Christmas Market, Lincoln, England. #lincolnchristmasmarket 7,407
#9 Strasbourg Christmas Market Strasbourg, France #marchedenoelstrasbourg 6,379
#10 Winter Wonderland London, England #hydeparkwinterwonderland 6,029

Manchester is the King of Christmas markets. The hashtag #manchesterchristmasmarkets has been used a staggering 31,059 times, making it the clear winner and the most instagrammable Christmas market of them all.

“When it comes to countries across Europe, England takes the Christmas Market Crown. Not only does the most popular Christmas market on the list reside here, but five markets landing places in the top 10 list all hail from England. Bath Christmas Market, Birmingham Christmas Market, Lincoln Christmas Market, and Winter Wonderland take 3rd, 7th, 8th and 10th spots, respectively.”

Helsinki Christmas Market
Helsinki Christmas Market #5

Out of the 25 markets featured, Germany and England are the countries that have the most Christmas markets, with 6 each including #colognechristmasmarket in Cologne, Germany, #sternschnuppenmarkt in Wiesbaden, Germany, and #exeterchristmasmarket in Exeter, England.


For more information, visit On The Go Tours.

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