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New Forest Book Direct Campaign Launched


Using the Prime Minister’s roadmap out of lockdown, Go New Forest* has launched a ‘Book Direct’ campaign that gives overnight guests the best possible deal whilst ensuring that accommodation businesses that have been closed for many months can avoid the high commission rates charged by Online Travel Agents (OTAs).

By booking direct, overnight forest visitors will also get extra treats, things like room upgrades (subject to availability) and free use of the Go New Forest Card, saving money on local services, and food and drink during their stay.

Anthony Climpson, CEO of Go New Forest, says, “When visitors book their holiday, they want to know they’re getting the best rate, the best room, have any extra needs met and avoid any hidden extras. By booking direct visitors also get to build up a personal relationship with the provider, so they can hit the ground running when they arrive.”

“In over 30 years of working in the New Forest, there has never been a more difficult time for our tourism businesses, so our campaign is designed to help them maximise income and minimise costs by not having to pay the OTAs which undermines profitability and re-investment.

“Another great advantage of the campaign for our guests is free use of the Go New Forest Card – which normally retails for £10 – giving them hundreds of different savings across the forest on everything from food & drink to beauty treatments.”

The remote digital activities of the OTAs make it difficult for visitors to replicate the ease of personal contact made possible by booking direct which has the added benefit of dealing with someone who knows the area intimately, and can give advice on everything from local places of interest, to activities and local bars and restaurants.

For comprehensive guest information on the New Forest including accommodation options, things to do, places to visit – and how to make savings using the Go New Forest card – visit

*Go New Forest is a not for profit CIC, and the region’s official tourism management & marketing organisation.

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Travel Begins at 40

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