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Ryde a Brand New Bike on the Isle of Wight


A 17-seater bike experience with an eco-friendly heart, is set to roll into Ryde this summer. Set to brighten Britain’s beaches, the world’s first BoRo Beach Bike will be launched on the Isle of Wight in July.

Modelled on a quintessentially English beach hut, complete with surfboards and striped décor, BoRo will give its ‘passengers’ the chance to enjoy a wide range of activities on-board, including chess, afternoon tea, speed-dating and networking, while they pedal along the Island’s stunning coastline. Riders sit face-to-face across a table and travel sideways. They pedal hands free, allowing them to sip drinks, play games, write, draw and shake hands. Each bike will have space for ten pedallers, of all fitness levels, plus five seats for non-pedallers, along with two seats next to the driver for children. A second bike is set to arrive in Cowes in the autumn.

The bikes are the brainchild of award-winning marketing expert Dominic Wong, whose experience includes Warner Bros Studio Tour in London The Making of Harry Potter, and Merlin Entertainments.

The Ryde bike will be based at Wightlink’s FastCat terminal at Ryde Pier Head, where trips will begin. Return tickets range from £5 for the Sunrise Ride to £12.50 for the Original Tour, with private hire also available.

Tickets are available now and tours are due to start on July 23. The carbon-neutral bike will also take eco-tourism on the Island to another next level. Staff uniforms and merchandise will be supplied by the Island’s award-winning, eco-fashion brand, Rapanui, while pedallers will be able to buy natural spring water on board in recycled, recyclable and re-sealable aluminium cans, supplied by eco-conscious brand CanO Water. With a commitment to regular litter-picking rides every month, the BoRo Beach Bike will arguably leave the Island’s beaches cleaner than ever before.

There’s a lot more on their website at

Mark Bibby Jackson

Mark Bibby Jackson

Before setting up Travel Begins at 40, Mark was the publisher of AsiaLIFE Cambodia and a freelance travel writer. When he is not packing and unpacking his travelling bag, Mark writes novels, including To Cook A Spider and Peppered Justice. He loves walking, eating, tasting beer, isolation and arthouse movies, as well as talking to strangers on planes, buses and trains whenever possible. Most at home when not at home.

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