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SIr Hotels Launches Sir Explore


Sir Hotels is this month, March 2018, launching Sir Explore, giving exclusive access to cities and ‘in-the-know’ personalities in Ibiza, Hamburg, Berlin and Amsterdam.

In an effort to deepen the connection between the cities which Sir Hotels call home and the locals that make them great, Sir Explore launches in March 2018 bringing bespoke experiences to out-of-town guests and local communities.The collection of custom tours and workshops will give access to unique experts, from a personalised cooking lesson with former Noma chef Boris Buono in the hillsides ofIbiza, to a glimpse of the best of Amsterdam nightlife with nocturnal legend Jackson Romijn.

Each host leading a Sir Explore experience represents an intriguing aspect of their community and culture; Sir Explore allows for a truly authentic insider perspective to each city.Sir Explore reaffirms Sir Hotel’s commitment to offer access to exceptional people and memorable experiences. Ranging in price, style and duration – Amsterdam, Berlin, Hamburg and Ibiza will offer nine different experiences to Sir Hotel guests, visitors and locals alike – exposing the vibrant side of the city that they are most passionate about. Food, art, music, wellness, history – Sir Explore presents a fresh take on local culture, uncovering hidden gems within each city.

Sir Explore experiences are perfect as gifts with tailored programs carefully married to individual preferences and interests. For example, aspiring photographers in Hamburg can connect with legendary lensman Ivo Von Renner in a quintessentially Hamburg “Barkasse” boat tour down the Elbe River; Each participant gets a portrait by Renner from his singular point-of-view. In Ibiza, local artisan Charlotte, whose handmade ceramics are featured atSir Joan, invites budding craftsmen into her workshop in Sant Mateu for a four-hour workshop—an opportunity to create an individualized ceramic piece.

Liran Wizman, founder and owner of Sir Hotels, says, “When opening each Sir Hotel, our aim was to become extremely connected with the local community through the diverse groups of people we met. I believe the atmosphere of a city is made up of the variety of people who inhabit it. Through Sir Explore we give these individuals a stage to express the city’s multiple layers, while enabling guests, as well as locals, to dive into the history, culture, community and neighbourhood.”

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Mark Bibby Jackson

Mark Bibby Jackson

Before setting up Travel Begins at 40, Mark was the publisher of AsiaLIFE Cambodia and a freelance travel writer. When he is not packing and unpacking his travelling bag, Mark writes novels, including To Cook A Spider and Peppered Justice. He loves walking, eating, tasting beer, isolation and arthouse movies, as well as talking to strangers on planes, buses and trains whenever possible. Most at home when not at home.

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