The Swiss tourism industry launches its ‘Clean & Safe’ campaign. The campaign, consisting of an information platform and a label, was initiated by Switzerland Tourism (ST) as part of its ‘Recovery Plan’.

The ‘Clean & Safe’ label signifies to guests that tourism service providers have made a conscious commitment to comply with protection guidelines. The information platform provides deeper insights into concrete measures taken. The aim is to strengthen guests’ confidence in Switzerland as a safe and clean travel destination.

For some guests, the step into the new normality comes with doubts and uncertainty. In order to strengthen their confidence in Switzerland as a holiday destination, Switzerland Tourism initiated the ‘Clean & Safe’ campaign which is implemented in conjunction with the tourism industry associations.

The campaign consists of the ‘Clean & Safe’ label as well as the information platform, which provides an overview of all industry-specific protection concepts.

For more Switzerland travel inspiration, read: Cultural Things to Do in Lausanne Switzerland, or Hiking in the Jungfrau Swiss Alps with Sherlock.

It is available for hotels, restaurants, lake navigation companies, cable cars, public transportation and meeting facilities. All label holders guarantee compliance with strict rules set by the tourism industry. Tourism service providers can apply for the label with their respective tourism association. The Swiss Government has set clear protection guidelines, which have to be followed by the Swiss tourism industries. Whilst the adherence to the protections guidelines is mandatory, service providers can choose whether or not they want to use the label as a promotional tool.

Switzerland’s way back to the new normality

With the first two relaxation sets of measures on 30 April and 11 May, Switzerland has moved towards the new normality. Hotels, museums and restaurants have resumed operations and shopping is possible again. Mountain railways, lake navigation companies and tourist attractions are set to resume business on 6 June and events for up to 300 people will also be allowed to take place again.

The opening of the borders with Austria, France and Germany is scheduled for 15 June and for all other Schengen countries the borders will open by 6 July latest. The border opening for non-Schengen countries has not yet been communicated.

For more things to do in Switzerland

Visit or call the Switzerland Travel Centre on 00800 100 200 30 (freephone) for further inspiration.