Switzerland as a destination has countless sustainable tourism offers, and always ranks top of international sustainability rankings. However, this has hardly been used in the approach of attracting visitors and the creation of offers, until the launch of Swisstainable Tourism.
Switzerland is transforming itself from a “hidden champion” to an outstanding sustainable travel destination worldwide. Whether one of the partners already has comprehensive sustainability certificates or is just setting out on the path to greater sustainability, all sustainably oriented tourism providers can participate in the Swisstainable programme. At the centre is a signet as a visual orientation aid for guests.
Mountain railways, accommodation, attractions, etc. can participate in the programme from May and receive a badge according to the degree of their commitment to sustainability.
For some Swiss travel inspiration, read about Mark Bibby Jackson as he treks the Aletsch Glacier.
“If we have learned anything, it is that we have to play to our strengths even more confidently in the future. And sustainable tourism is indisputably one of them. Swisstainable is triggering a powerful sustainability movement that our guests will also support,” says Martin Nydegger, Director of Switzerland Tourism.
The aim of the programme is for Switzerland to become the most sustainable tourist destination in the world.
“With Swisstainable, we are taking the first big step towards securing the long-term success of Switzerland as a travel destination and making it the world’s most sustainable destination,” states he Sustainable strategy paper that accompanies the report.
The sustainability programme was launched – supported and accompanied by Seco (State Secretariat for Economic Affairs) – together with the entire tourism industry, under the umbrella of the Swiss Tourism Association STV on 19 February 2021.